Value is the KEY

In anything you want to accomplish, there are things that you need to know in order to have success.

Sometimes these things are kept a secret from the general public, and sometimes what you need to do is in plain sight.

If you want to be a doctor, the path is clear…

You need to get good grades in school, go to college, continue to work hard and get good grades, and eventually, you become a doctor.

But what if you want to become a successful sports bettor?

Are there secrets that you don’t know that can help?

The truth is there are some secrets that successful sports bettors know, but most of them are fairly simple.

Simple doesn’t mean easy…

But once you learn what they are, you’ll realize that being a winning sports bettor has more to do with work than a list of hidden secrets.

Although I could write a Bible sized book on some battle tested secrets and methods…
Bible
But I’m gonna share one VERY important secret with you right now!

— VALUE MATTERS MOST OF ALL —

Most sports bettors believe that they need to figure out how to pick winners better than other people if they want to make money. Or they believe that they need to pick winners better than the sportsbooks.

While both of these things help you produce better results, they aren’t at the core of what’s important in sports betting.

The main thing that matters in sports betting is value.

Value needs to be based on long-term expected results, but the results of each bet only happen once. This is why so many sports bettors struggle to understand what value really is.

They think if they win a bet, they identified a good value, and when they lose a bet, they didn’t identify good value.

Here’s the only way to learn for a fact if you’re good at seeing and taking advantage of value instead of just being lucky…

You have to track your results over a long period of time. A few hundred bets aren’t enough to determine if you can find good values. You need to track thousands of results.

This is why most sports bettors never find out if their results are because they can find value or if their results are based on luck. Most bettors don’t make thousands of bets, and even fewer actually track their results in a meaningful way.

A line that offers value is one that is far enough from an accurate handicapping of the game that you can place a bet and win more money than you lose if the game is played many times.

Games are only played once, so it’s hard to determine if your handicapping was correct.

Here’s an example;
You handicap an upcoming NBA game between the Lakers and the Clippers.

You determine that the Clippers should win by eight points on average if the game is played several times.

The line on the game has the Clippers favored by six.

In this case, the value is on the Clippers because you expect them to win by eight and you only have to give six points.

If the line was the Clippers favored by 10, you’d bet on the Lakers because you get 10 points and you expect the Clippers to win by eight.

Winning sports bettors identify value more often than other sports bettors.

This means that you don’t care what the offered line is. You just care if one side or the other of the line offers value.

When you focus on value and forget everything else, you don’t worry about which teams are playing, if you can bet on your favorite team, or anything else…

This is because none of this matters when it comes to being a profitable sports bettor.

Finding value isn’t easy, but if you want to improve your sports betting results, you need to focus on value above everything else.

Value is the starting and ending point of all successful sports bettors! I look forward to our success! William L Adcock