Do you know how much companies paid this year to get their ads shown at the Super Bowl this year?
Not five-hundred thousand bucks.
Not even 1-million bucks.
$5.6 MILLION.
And that was just for one of the shorter 30-second commercials…
Some companies actually spent double that or maybe even more – just for one of the longer 60 second commercial spots.
Why do they spend so much money?
Well, it’s because they want to get in front of 100 million viewers all at once.
Is it worth it?
For some yes. For others not so much…
Some get an incredible return for that 5.6 million-dollar check.
But a lot of them are just forgettable…and the company has to consider the marketing campaign a loss.
The Difference Between Overflowing Profits – And Empty Pockets
What makes some ads at the Super Bowl way more successful than others…?
Is it how well-known the brand is?
Is it how long the ad is?
Is it maybe because some of the ads include celebrities? Is that why some do better?
Well, sure, those things are all very important…
And they do make a big difference.
But there’s something even more important than all those things.
And that is the marketing message.
You see, ever since I was in my teens I’ve been fascinated by marketing messages.
When my mom would collect the mail, she’d come in with one or two important letters for herself – but then she’d dump this HUGE pile of banners, flyers, ads, and brochures on my desk for me.
And I would just sit there for hours devouring all of them.
And even today I’m the same.
When I went to Disneyland, while my team was just having a good time, I was devouring all of Disney’s marketing messages.
I admit, it’s kind of an obsession…
But through doing that for around two decades now…I’ve come to realize that the biggest determining factor in a marketing campaign is the marketing message.
But, what I’m really getting at is this…
“When you do what you love you never work a day in your life!”
William Lane Adcock Visit Hot Springs
Someone Is Writing Those Super Irresistible Marketing Messages
Whether they’re writing for the Super Bowl commercials, or for Disneyland, or just for a local business in your area…
Someone out there knows how to write an effective marketing message…
And they’re being paid a fortune to do so.
This is one of the many powers of a High-Income Copywriting.
You see, as a High-Income Copywriter, you don’t only put words on paper…
No. You learn human psychology.
You learn what makes people tick – deep down…
And you learn how to create ideas and communicate them in a way that impacts people and the world.
It’s not some boring old newspaper article, or some other low-income writing that just looks nice on the back page of someone’s website.
No.
— This is the kind of writing that moves the world.
— The kind of writing that inspires billions of people to take action every single day.
— The kind of writing that top companies rely on when they invest $5.6M in Super Bowl ads.
When my first mentor Alan Jacques told me all about what I’m telling you today – I was hooked.
I thought to myself:
“I’m in. I have to master this skill.”
And I can say looking back, it has served me for my entire life and career in business.
If you want to learn more about the skill of High-Income Copywriting and see how you too could write compelling messages for businesses and companies…
(And if you’re good, maybe even for the Super Bowl.)
Make it Lane 